Digital advertising is one of the most effective ways brands use to promote Advertise your products and services. Just by opening a web page, we will find tons of ads flooding the site to get attention. In fact, this is the primary way website owners make money and brands sell their products.
Today, this type of advertising does not only appear on web pages, we also find advertisements on social networks. Instagram is no exception in this matter; Many brands use this medium very effectively for advertising. Instagram includes a feature where we can create and place our own ads in stories. In this article, we’ll teach you how to do just that.
What does it take to create an ad for Instagram Stories?
In addition to being creative and good intuition to sell more and better products on social networks, we also need to have some basic understanding of the use of editing tools.Furthermore, it is necessary Have an Ad Account in Facebook Adslink your Instagram account with Facebook Ads and create pixel conversions on Facebook.
Facebook ad account
Facebook Ads is a system that allows us to create and promote our own ads in social networks. It offers the advantage of being able to filter ads so that they reach specific audiences and do not require a high budget. It also provides the option to choose a payment method, either by the number of clicks received or the cost per impression or action.
To start creating and advertising with Facebook Ads, you need to create a business account. To do so, follow these steps: Visit business.facebook.com/overview, then «Create an Account.» We log in with Facebook email and password Then you must enter the company name, your name and the company’s email address. Finally, we click «Send».
Link Facebook Ads to Your Page on Instagram
Presumably you have created an Instagram account, now the next step is Link two accounts so you can use Facebook Ads’ resources. To do this, we open our Facebook Ads account and go to the Settings tab in the upper right corner. A window will open where we will look for the Instagram option. Then, we log into Instagram and we have linked both accounts.
Create a pixel transition on Facebook
Facebook Pixel Conversion is a system that allows you to measure different events that occur in your account The internet. You can measure how many people visit the site, how many people view or buy products, etc. In this way, we can know how many conversions our ads are generating and the costs involved.
To create a conversion pixel, we have two options: tracking conversions using events and custom conversion tracking. To do this, we go into «Power editor», then «Tools», then «Pixels». In the Pixels section, we press the «Create Transform» button and choose one of the two available options.
How to start creating Instagram ads?
Once we had a clear idea of what we were going for in our advertising project, we had to move forward with its creation. We have to identify the audience we want to reach As well as where the ad will be placed, and strategies to attract attention. Below, we explain these four steps in more detail.
goal setting
To create an ad in Instagram Stories, we must clearly define what is the purpose of advertising. While the platform can do this automatically based on your historical data, it gives us more options: get more customers, more visits, more messages, or more engagement with the public.
target audience adjustment
very important in this section detail the audience we want to reach with our ad. Facebook ties these parameters to the millions of data it gets from the millions of users who use the platform. In this section, the system allows us to segment our audience by categories such as: gender, age, demographic details, etc. And countless other details that will help the algorithm reach your desired audience.
ideal location
In this case, we have to choose where we want the ad to appear.ad created Can target Facebook and Instagram. In our case, the ad will be targeted to the public visiting Instagram Stories. So we can only choose this platform.
Choose a call to action
In this case, we must consider the action we want people to take when they see your ad. It is closely related to the goals we pursue through advertising. The system gives us the option to choose a call to action for its English acronym through the CTA button «Call to Action». Depending on our goals, we can book, buy, register, learn more, message and call.
To create an ad for Instagram Stories, follow these steps: Open Ads Manager and select «Create». Select a target, provide campaign data, select Manual Placement > Stories in the Locations section. We set the budget and duration of the ad. Next, the format of the ad is video, photo or image or carousel. Finally, we give «confirmation».
In which part of your Instagram or Facebook ad can you see your results?
If we would like the system to automatically optimize our ads, please go to the «See more variations» section. We’ll see how the ad might change after it’s optimized. In the «Instagram Stories» section, we can see a preview of the ad before sending it for review. There’s also a «Story Format» section that lets us see how the ad will look in certain stories.