Known as one of the most popular platforms in the world, Facebook is a social network whose main goal is to provide its users with a platform to create links and share different media.Through Facebook, its users can Create and share a wide variety of contentit is therefore necessary to understand the proper functioning of this social network in order to use it optimally.
It’s common in apps like Facebook that have a lot of active users on all fronts and you can see Sweepstakes or contests as a marketing method By companies, brands or influencers to get more people to join. However, not everyone knows how to create a contest on Facebook and how to make it produce positive results.
What types of giveaways are allowed on Facebook?
Since the launch of the Facebook platform, it has managed to position itself as one of the most used social networks in the world due to the large number of active users, social relationships and possibilities in the world of communication in this social network. Therefore, due to Wide range of availabler, people use social networks to create sweepstakes, contests, etc. so that many people can join.
Contests on Facebook are a marketing tactic commonly used by companies, brands, and influencers to get more engagement and attention on the platform. Therefore, they chose these competitions because it was an easy and most importantly cheap way to get good results. it goes without saying, allow facebook contests, But certain rules must be met in order to play, as some games or details are not allowed.
The following parameters Be allowed to participate in Facebook contests: request a like on a post, request a comment, request to share a post on the contest page, request to write a message on the contest page. Not allowed to ask them to share matches in personal or friend biographies, and to tag friends in comments. The page must be legally responsible for the contest, so it is necessary to relieve Facebook of any liability.
How to giveaway on Facebook without installing the app?
Because sweepstakes on Facebook were previously only allowed through third-party apps, people weren’t fully aware that contests or sweepstakes could be run without having to install anything.It should be noted that when using tools and Facebook’s function is to offer giveawaysThis will not exist or help, so that’s the responsibility of that page.
Therefore, it is necessary to properly organize in advance everything needed to carry out the lottery, which is the most efficient and successful method.
Create private groups
A great way to get more public acceptance and engagement with your Facebook giveaway is to create a private group that takes advantage of the fact that the platform giveaway is allowed to be shared there.
Share updates publicly
Any sweepstakes or contest, regardless of where it is held, must have a dynamic based on one or more actions a user must complete in order to participate.For this, you need to ensure Don’t be overly difficult These, but don’t make it too easy either. So there are some dynamic draw modes that always work without issue, these are.
The typical «Like» lottery is a classic, but it never fails, there are also «post a comment», «like» + «post a comment», leave the answer to the question, use the «tag» given to complete a sentence words, by making or uploading a photo pose next to something. These are some of the most used dynamics when creating giveaways.
Define prizes, rules and everything from the start
To avoid possible problems at the end of the giveaway or during the giveaway, please be sure to follow Facebook’s rules and regulations and release it from any responsibility for the giveaway.This way only definition Terms and Conditions of Participation Such as the length of the competition, who can participate, the dynamics, what the prizes are and how the winners are chosen.
A very relevant factor in sweepstakes is the prize, because by offering something of value to people or grabbing their attention, they will be willing to participate. A practical technique is to identify the target audience for the giveaway and create buyer personas so that it is easier to think of prizes that are generally appealing to those audiences.
Create precise audiences
When launching a giveaway, the key is to attract new people interested in the sponsor’s brand or service, not just engage with those interested in the prize. This changes if the purpose of the giveaway is to increase your page or get more engagement from your followers on Facebook.
Easypromo is a tool that allows its users to easily create sweepstakes or contests on various platforms like Facebook, Instagram, Twitter, etc. Its main goal is to promote and expand the reach of the page through its promotions.
Also, it facilitates the way the winner is chosen, as it is responsible for collecting all participants, excluding those who have already won, those who do not follow the terms and rules to participate, and then pick a winner while roasting.